identity

The overall brand strategy of the company is the basic document of brand building, it follows the overall marketing strategy and focuses on building the brand foundation and its communication to the target group so that the brand is memorable and distinguishable from the competition in the long term.

The brand manual is the basic material for building a brand and applying its visual communication style to all basic visual applications.

Application of brand manual to online environment, creation of basic templates for online brand communication.

The basis of a company's visual identity, which is the foundation of branding.

A communication concept defines the communication strategy and sets out how it is to be implemented.

Content strategy is the basis of content marketing, which we include in brand communication. In the online environment, it is, together with SEO, a generator of website traffic and also forms the cornerstone of brand communication.

Employer branding is a form of brand positioning that helps to effectively create compelling arguments for recruiting new employees.