top of page

Integrated content

"Content is king..." is only half the truth. The other half is "... but brand is queen."

Performance

– on-page optimization, link building, indexing, performance measurement, evaluation

Creative and production

– copywriting, graphic design and visuals, scripts and videos, social media formats

Communication manuals

brand voice and key messaging, design manual and templates, community management rules

Strategy and planning

– content strategy, content plan and media mix, alignment with brand objectives, media deployment design

What is INTEGRATED CONTENT

Every day we are exposed to hundreds of online advertisements (in the Czech Republic it can be about 700 direct impressions per day). The brain defends itself against them far beyond banner blindness. It develops its own, subconscious ad-blocker, which it also applies to social media or preroll advertising.


Meanwhile, the importance of digital is growing rapidly. Three out of four consumers will prioritize a brand they follow on social media (Sprout Social). About 40% of Gen Z consumers search for brands primarily on Instagram, while baby boomers search for them primarily on Google (TINT). Nine in ten expect brands to keep up with online culture and its trends (The 2025 Sprout Social Index). And so on...


The solution has long been to not just be distinctive or otherwise interesting. Nor is it enough to be quickly perceivable. You need to be relevant, believable and also consistent.


That's why at BrandCore, we create integrated content: long-term, unified communication grounded in solid data, pixel-perfect in brand fit, and designed to build long-term strength. So that every piece of content is clearly identifiable and at the same time not just a disposable post. So it becomes one of many outputs aligned with your long-term strategy.

Professionally

We've got experienced specialists for everything - people who, in many cases, have been creating content since the days when users used Facebook to poke their friends, LinkedIn was just a fine template for an online CV and the marketing world only learned the term web 2.0 yesterday.


We've been through many digital agencies, worked on hundreds of websites including UX design and hundreds more social media campaigns for small, medium and multinational brands, from posts to video. We have also created content for some of the most successful webzines. And we've also spent quite possibly thousands of hours doing traffic analytics or setting up SEO.


With this experience, we keep an eye on sub-trends like AI innovation or short-term performance campaigns. That way, we always keep our eyes on what matters most: a cohesive marketing strategy aimed at sustainable brand growth.


And best of all, we work side by side—as one fully integrated team under one roof.

Consistently

This is far from just a matter of aesthetics. Expert studies repeatedly suggest that consistent brand communication increases sales by 10-20+ percent (Lucidpress, State Street Global Advisors and others). Yet as many as four out of five companies admit they struggle to maintain consistent communications, and one in two then publish off-brand content several times a year (Marq). Isn't this an opportunity for growth?


Yet there's not that much to it. We’ll provide you with a brand book that’s both sufficiently detailed and practical across all levels, which clearly and comprehensibly defines everything you need: the visuals, from colours to fonts to the style of photos or videos used, the brand voice and brand themes, as well as a framework guide for community management, i.e. for communicating with users in the comments, for example.


You can ask us not only for a brand-appropriate content strategy and content plan—both of which we can deliver with our in-house creativity—but also for a specialized brand manual for the digital environment. We can also supply you with scalable templates.

Comprehensively

Also thanks to the know-how and capabilities of our parent company and closely collaborating consultants from the Trixit Group, we combine strategy, creative or social media management with analytics and advanced SEO approaches. This way, you get an integrated ecosystem of services under one roof—services you’d previously have to source from multiple specialized agencies.


We determine content and form based on your brand strategy, current goals, and user behavior analysis. We then plan when to deploy what at what intensity based on our knowledge of current search engine algorithms or the social networks in question. For websites and blogs, we focus on on-page optimization, internal linking, indexing. Linkbuilding is based on quality backlinks. We measure and evaluate everything carefully, provide reports on it and further tune according to the findings.


Most importantly, even a small performance campaign becomes a solid part of your broader communication—everything that goes out supports the brand.

Play your brand in tune.

brandcore

© 2025 by brandcore agency

contact

hello@brandcore.agency

+420 777 322 475

based in Prague, Czech Republic

Prague Office:
Drtinova 467/2a, Prague 5, 150 00

Mon–Fri: 9:00am – 4:00pm
Sat: Closed

Sun: Closed

social
bottom of page