know-how

The overall marketing strategy of a company is the basic document that, based on the analysis, proposes and determines how the business objectives of the company or project will be met.

Market analysis estimates the size of the market in which we want to sell our product or service, and estimates the size of the market shares of competitors. Product user analysis defines their main requirements and preferences when buying a product or service.

A market entry study defines the basic requirements that need to be met for successful market entry of a product or service and for achieving the business goals.

In-depth conversations with your customers allow us to capture the touch points of the customer's communication with you and give us actionable data on purchase arguments.

For target audience research, we use specialized online tools that allow us to both research audience needs and test campaign creative before launch.

Knowing the size of your market and your share of it is a baseline that can be at least roughly indicated from online tools even if we don't have accurate market research.

Keyword analysis is the basis for SEO, content strategy and online acquisition campaigns.