interaction

The communication mix defines all the tools you use to communicate with your customers or potential customers. This can include advertising, social media, product packaging, direct marketing, web applications, events, etc.

A marketing or branding campaign is based on a strong creative concept. It's the core idea that connects all the elements of the campaign - texts, visuals, videos and ads. It helps to clearly communicate the message, reach the right target group and achieve the set objectives.

Media planning is the process advertisers go through before buying and launching ads to gauge effectiveness and maximize return on investment (ROI, ROAS). It is a critical first step in any ad campaign.

The media plan is the basis for the overall campaign budget, which defines both the media budget and the cost of preparing the campaign.

Brand campaigns are marketing campaigns that focus on increasing brand awareness, strengthening brand identity and creating positive associations with customers. The aim of these campaigns is to create and strengthen the relationship between the brand and customers and to bring benefits to the brand in the long term.

Content marketing is a form of marketing that focuses on creating, publishing and distributing content that is relevant and valuable to a selected target audience. The goal of content marketing is usually to attract attention and generate leads in the pre-sales phase of the purchase consideration process.

Performance campaigns are focused on customer acquisition at the final stage of the customer journey, when the customer is making a purchase decision, and are particularly important for goods where the customer is making an intuitive or price-based decision.