Gorila Machinery

Growth marketing strategy for a fast-growing construction equipment brand

From scattered marketing efforts to a comprehensive growth strategy that drove sales growth, increased market visibility, and established a leadership position in the mini-excavator category.

Client

The Czech company GORILA MACHINERY is in a growth phase: an e-shop, PPC campaigns, basic social media presence, and ambitions to scale up both sales and its dealer network.

Challenge

Consolidate individual marketing activities into a unified strategy, differentiate the brand from the competition, and create a marketing mix that supports both performance and long-term brand growth.

Solution

Marketing strategy, competitive positioning, brand × performance mix, content development, YouTube, RTB and social media campaigns, SEO, and support for B2B and dealer channels.

Result

During the first 6 months of our partnership, starting in August 2025, we will position the GORILA brand as the market leader in the hobby mini-excavator segment.